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Orfalea College of Business - Cal Poly University


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This January, Startup Weekend returns to San Luis Obispo. In just 54 hours, local entrepreneurs, leaders, community members and students will converge to create businesses. It’ll be chaotic, fast paced and incredibly rewarding. See you there!



Jan 25
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow


Jan 26
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Call for needs & skills
  • Coaches help teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow


Jan 27
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Lunch
  • Coaches arrive… ASK QUESTIONS
  • Gut check. Start prepping for presentations
  • Dinner
  • Judging & awards
  • Wrapup
  • Go home!
Kristin Kenney
Eric Duarte

Mark Barbir

Experts Exchange   |  

Mark Barbir is the Managing Director from San Luis Obispo-based, a startup that began at Cal Poly that has not only become a profitable business, but a globally recognized brand. The site is a Q&A forum for technology solutions, utilized by IT experts worldwide, to companies like ebay, Bank of America, Target, AT&T, and more. As a Cal Poly Alum, Barbir joined the site in its infancy. Working in a startup that barely survived the dot-com collapse of the late 90s, and rose again to current success with well over 100,000 registered members, and has made him an expert in the importance of bootstrapping early stage startups, understanding the pitfalls of venture capital funding, and how to get funding properly. Mark Barbir currently oversees product development, marketing, creative, and managing the way the company interacts with the most valuable asset to their business - the members of Experts Exchange's online community. He believes in the staying power of good services and the worth of customer loyalty in the face of fleeting trends.

Gold Sponsors

Russ Levanway


As co-founder and CEO of TekTegrity, this up-state New York native is responsible for operations and business infrastructure. Russ also carries a broad range of technical expertise, including academic environments, project management and technical implementation of complex equipment such as SANs. When not charting out the future for TekTegrity, Russ enjoys spending time with his adorable but mischievous daughter, feeding the homeless with his wife and serving on several of non-profit boards in San Luis Obispo.

Lucia Cleveland

The Spice Hunter, Inc.

Lucia Cleveland is the founder of The Spice Hunter, Inc. She founded the company which distributes and markets gourmet spices, herbs, seasonings and flavors nationwide in 1980, and sold it in 1999 to C.F. Sauer, a spice, extract and food manufacturer. Lucia is a CIE Founder’s Circle member, past member of Cal Poly’s OCOB Dean’s Advisory Council (1998-1999). Her husband, Dr. Paul Vanderheyden is a dentist in Paso Robles.

Kyle Wiens


Kyle Wiens is the CEO of iFixit, a collaborative repair community and Apple parts retailer. iFixit is dedicated to helping people everywhere keep their hardware running longer. In 2011, he started Dozuki, an online technical documentation platform. He co-authored the first free repair manuals for Apple hardware while studying Computer Science at Cal Poly, San Luis Obispo. Kyle is a board member of Softec and the IEEE CE Society. He has spoken widely on cloud computing, technical writing, repair, making service documentation accessible to a global audience, and sustainable consumer electronics device design. In his spare time, Kyle kayaks and tinkers with robots.

Denise Dudley

Denise Dudley's professional career affirms the values she expresses in her numerous books, audio programs and seminars. She not only excelled in a rigorous academic discipline, earning a Ph.D. in psychology, with post-doctoral work in the areas of agoraphobia and chronic schizophrenia, but she put her expertise to use in activities that directly served several populations in need--as a field therapist for housebound individuals with agoraphobia, a psychiatric hospital administrator, and an AIDS educator. Continuously dedicated to the empowerment of individuals, her focus on adult education led her to public speaking in the areas of mental health, assertiveness training, communication, self-esteem, leadership and managerial skills, and women's issues. She is the author of several books, including The Supervisor’s Guide, Every Woman's Guide to Career Success, now in its fifth printing, and Simon and Schuster's best-selling audio series, entitled Making Relationships Last. Denise is a clinical psychologist, a licensed hospital administrator, a preceptor for administrators-in-training, a certified AIDS educator, a licensed field therapist for individuals with agoraphobia, and is also licensed with the state of California to give continuing education credit to medical professionals.

After spending ten years as the Clinical Director of, California's largest and most prestigious corporation of private psychiatric hospitals, Denise turned to her primary love of public speaking, and launched a career as a professional public speaker, touring the country giving seminars on business writing, communication skills, management and supervisory skills, and her favorite, personal relationships.

Denise next made a move to Kansas City where she, with partner Jerry Brown, founded SkillPath Seminars in 1989. Starting with 1200 square feet of office space, SkillPath quickly grew to become the world's largest public seminar company. Cited by INC Magazine in 1994 as number 32 on its list of fastest growing companies in the USA, SkillPath has enrolled senior executives from every Fortune 500 Company, as well as countless first-time managers, supervisors, and business owners. Within ten years of its founding, SkillPath employed 350 full-time employees, 700 trainers, had become a major force in the business-related publishing industry, and had a gross income of 200 million dollars. SkillPath remains the world's largest public seminar company to this day, and has now trained over nine and a half million people in the USA, Canada, the UK, Australia, New Zealand, and South Africa. Its subdivision, CompuMaster Seminars, is the largest provider of computer-related training seminars in the USA and Canada, and is proud to be the primary public seminar training vehicle by which Microsoft introduces its new products and product updates.

Denise left SkillPath in 2000, after selling it to Graceland University, a liberal arts college in the Midwest, but she continues to make her expertise available to SkillPath on a daily basis as both a consultant and advisor. She is also a member of both the SkillPath and the Graceland University Boards of Directors.

Denise now resides in California and makes her living as a professional speaker and a business consultant in the areas of direct marketing, management and leadership, and business growth. Denise is also a board member of the San Luis Obispo International Film Festival, and the Coordinator of the SLOIFF Youth Filmmaking Contest.

Debra Larson

Dean, College of Engineering Cal Poly   |   LinkedInGoogle+

Dr. Debra Larson, P.E., joined Cal Poly Engineering as dean on August 22, 2011. She previously served as the associate vice provost at Northern Arizona University (NAU) in Flagstaff, AZ, where she led and managed the business systems, student and curricula processes, and policies of academic affairs.

Prior to the associate vice provost position, Larson served as the associate dean for the College of Engineering, Forestry and Natural Sciences at NAU. As the only faculty administrator besides the dean, her portfolio was large and varied. She was responsible for the academic, student, and research affairs of ten academic units, eight research institutes and centers, 205 faculty, 151 staff, 196 graduate assistants, 4200 plus students, $24.4 million in annual research activations, and $16.1 million in state funding. This associate dean position followed an earlier, four-year appointment as chair for the Department of Civil and Environmental Engineering at NAU.

Silver Sponsors

John Townsend

President/CEO of Coaliance

John specializes in leading start up and early stage restaurant technology companies and working within corporate IT organizations with the development and successful deployment of market leading information technology and process improvement. He has launched his own company assisting clients with bring new products, services, and enterprises to market in the consumer, products, technology, and hospitality industries. He is serving as the President and CEO of Coaliance, an early stage restaurant technology company. He is currently the Executive In Residence (EIR) at UCSD’s Rady School of Management for the MBA program’s Lab To Market course series. He serves as an advisory board member for Restaurant Revolution Technologies, a start up technology and service provider revolutionizing the restaurant industry takeout market.

John, a Cal Poly SLO graduate, has over 30 years experience in the information technology field with over 15 years experience leading restaurant technology teams as the Vice President of Information Technology at Chart House Enterprises, Islands Restaurants, Paradise Bakery, El Torito, Acapulco, and Chevys and in a consulting capacity doing the same for numerous other fast casual and casual segment leading restaurant brands.

Dan Weeks

Founder and Chief Operating Officer of Brightscope, Inc

Dan is the Founder and of BrightScope, a financial analytics startup with 50 employees. He is a 25-year HP veteran holding 5 engineering patents. His experience includes managing development of embedded software, Mac Software, Windows Software and Software Quality organizations to test the solutions before they are shipped to millions of customers around the world.

Paul Jurasin

Director of Enterprise Systems at Cal Poly

Paul Jurasin is the Director of Enterprise Systems at Cal Poly where he works to optimize legacy technology while looking for the next innovation to provide a technological edge for the future. Paul has experienced the trials and tribulations of startups while working at several early stage companies including DigitalGlobe, Outlaw Technologies and several others. He is a graduate of the Kaufman Foundation's FasTrac Program in Boulder, Colorado where his startup won the Best Business Plan award. Paul believes that building high performance teams and understanding the needs of the customer are the keys to business success.

Mark Bieraugel

Cal Poly Business Librarian   |   LinkedInGoogle+

Mark Bieraugel is a business researcher and librarian with expertise in supporting early stage companies, competitor intelligence, and secondary market research. In the past twelve years he focused on finding critical data and research for companies to help them make decisions, target new customers, and to better compete in the market. He worked at a number of startup firms including Daptiv and Telicor, and at established enterprises

Umut Toker

Cal Poly Design and Computer Applications Professor

Umut teaches urban design studios and computer applications for design at the College of Architecture and and Environmental Design. He holds a Bachelor's degree in Architecture, a Master of Urban Design degree, and a PhD in Design. Umut has been participating with Cal Poly's Center for Innovation and Entrepreneurship on various projects. His book "Making Community Design Work" was recently published.

Jimmy apRoberts

James is a designer and entrepreneur living and working in San Luis Obispo. Since graduating from Cal Poly with a degree in Art & Design, he has worked on projects for all sorts of clients including NBA players, politicians, artists, musicians and even a pilot who races airplanes. His experience with clients has opened his eyes to the role that innovation and entrepreneurship plays in our communities. He has worked with several start-ups and has recently launched one called Subplot Studio.

Michael Haungs

Associate Professor, Computer Science

Michael Haungs is an Associate Professor in the Computer Science Department at California Polytechnic State University. He received his B.S. degree in Industrial Engineering and Operations Research from the University of California, Berkeley, his M.S. degree in Computer Science from Clemson University, and his Ph.D in Computer Science from the University of California, Davis.

Kim Mistretta

Law Offices of Kim Mistretta

Kim is an attorney with 34 years of practice, mainly assisting businesses with their corporate, contract, intellectual property, and real estate issues and transactions, many in various technology areas. He is a member of the State Bar of California Intellectual Property, Real Property, and Business Law Sections.

He is a graduate of the University of Southern California (A.B. 1974, Economics) and USC Law School (JD, 1977). He started practicing in Los Angeles in 1977, and has had offices in San Luis Obispo since 1990 and Santa Maria since 1992. He is a member of the San Luis Obispo and Santa Maria Chambers of Commerce, the former Santa Maria Valley Economic Development Association, and an early volunteer in the formation of the former California Space Authority.

He was a member of the original group that founded Softec in 1996, and has been a member of the Board of Directors since then. He also served as its Secretary from its founding through June, 2009. He is also chair of Softec’s scholastic robotics support program for the 2011/12 academic year.

Randy Scovil

Founder, Yes We Do Apps

Randy is a full-time Computer Science Instructor at Cuesta College in San Luis Obispo, CA. He received his M.S. in Computer Science from Cal Poly as well as a B.A. in Telecommunications and Film from San Diego State University. Randy taught one of the first iOS courses in the nation and this semester is teaching the first iOS II class ever conducted in the state of California. He has been teaching computer science for 15 years, and iOS/Android for over three years.

He is also Chief Instigator and founder of Yes We Do Apps, Inc., a Central Coast development firm focusing on mobile apps. He has produced apps for clients in a variety of fields including Education, Finance, and Broadcasting. He has given many talks on mobile development and this past summer served as a mentor for iOSDevCamp 2012 held at EBay.

Randy also worked for many years in the broadcast industry, primarily in programming and marketing management positions as well as in an on-air capacity. During that time was highlighted as one of America's top Active Rock program directors and also served as the play-by-play voice for Cal Poly Athletics for ten years. He is the co-founder of the Cuesta TV project that broadcasts a variety of campus content on cable and the Internet.

Randy is strongly committed to entrepreneurism and was the recipient of a state BEC grant to integrate entrepreneurial content into technical courses. He was a Gold Sponsor of the first Startup Weekend SLO and served as a Softec Board member for eight years.

Kyle Ashby

Founder, Kaldera Marketing   |   LinkedIn

As the founder of Kaldera Marketing, Kyle focuses on marketing strategy, online marketing and branding for startup companies, software companies, small businesses and non-profits. He is also the founder of Travel in Central America, a travel tour company focusing on specialized travel experiences to unique locations in Central America.

Kyle has background in strategy, design, marketing, online product development and project management having worked with a number startups tech companies, manufacturing companies and software companies during the last 15 years.

Kyle leads the 650+ member StartupSB meetup group, is a Startup America and Startup California regional Champion, and serves on the Board of Directors for the MIT Enterprise Forum of the Central Coast. He also teaches at UC Santa Barbara in the Technology Management Program.

Kyle has a MBA from Babson College, undergraduate degrees in Film Studies and Geography from UC Santa Barbara, and is a certified Project Manager and Scrum Master.

Andrew Flachner


Andrew is a real estate enthusiast with a background in entrepreneurship. Before founding, Andrew helped clients buy and sell homes at Keller Williams Silicon Valley Realty.

Andrew's prior ventures include DuoDater, Natural Cravings Healthy Vending, as well as a real estate syndication firm that acquired multifamily property in Albuquerque, New Mexico.

Brady Teufel

Associate Professor, Journalism

Brady Teufel teaches courses in advanced reporting, multimedia journalism, photojournalism and visual communication. Born in New Zealand, Teufel became a resident of San Luis Obispo at a young age. He left the area to study sociology at the University of California at Santa Cruz where he earned his B.A. After college, Teufel helped create a 20,000-circulation magazine aimed at ocean sports enthusiasts and distributed from San Francisco to Monterey Bay. He also worked for the Five Cities Gazette as a sports reporter before leaving Central California for the Midwest where he earned an M.A. in journalism from the University of Missouri-Columbia. Along with (or perhaps because of) a love for good storytelling, Teufel enjoys traveling and has visited over 35 countries.

Justin Couto

Founder and CEO of Couto Solutions

Justin Couto is the founder and CEO of Couto Solutions, a design development software firm that specializes in creating compelling Custom Social Networks for the Enterprise. Justin has been a successful entrepreneur in the software development industry for over 10 years where he has founded and sold multiple companies. He is an avid volunteer and spent time as a Softec Board Member, his is the President of the Central Coast Code Camp, He runs the SLO .Net Users Group and He also founded and runs the Central Coast Design Group. Justin is a speaker at Code Camps, User Groups, Conferences, and at other venues where he is invited to speak on business and technology. He covers topics that range from social networking and the enterprise, to new Technology Implementation for Businesses (Virtualization, Cloud Computing, Process Automation, etc). Justin is a talented business person that you are sure to hear more about in the future.

Kent Miller

RadiantBlue Technologies

Kent Miller is a Principal Software Engineer at RadiantBlue Technologies, which is a small company providing information technology development, consulting, and program support services for the U.S. Defense and Intelligence Communities. Kent helped start RadiantBlue in 2005, and today the company has over 150 employees in five key technology areas (Modeling and Simulation, Space Domain Awareness, Signal Processing, Open Technology Development, and Data Integration) and also provides Subject Matter Experts and System Engineering Support to critical programs across the IC and DoD.

Kent has been focused on the application of emerging technologies for the IC and DoD since starting his career as a software developer at IBM Federal Systems in 1983. His expertise is in small-team rapid prototype development and deployment for operational missions.

David Telleen-Lawton

Mr. Telleen-Lawton combines the problem-solving skills from his engineering education with
his leadership experience as a key member of sales and marketing teams at start-up companies. Years of consulting have exposed him to a variety of products, people, problems, and start-up teams in companies as large as Harris Corporation, AMD, and Data Products and as innovative as SpectraLink, Inogen, and Advent Software . Clients and friends describe him as someone who obviously enjoys what he is doing. He is intense, focused, and excels at coaching others to maximize their personal and professional effectiveness.

Mr. Telleen-Lawton joined Frank H. Robinson & Co., Inc. in 1987 and helped create the methodology and launch their successful Market Validation service. As a senior consultant, he worked in the telecommunications, computer, and software industries working on products as diverse as financial management software, data communication chipsets, wireless voice & data, network security, and medical equipment.

David has worked for start-ups as a CEO, vp of sales, vp of marketing, and vp of business development. He emphasizes the Best Practice of assembling a key team and leading them in waves of "sales" meetings at prospective customers' sites early in the product development cycle. The results are a product with bull's-eye features in the first version, a backlog of customer interest at introduction, and a business properly scaled to the opportunity.


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